Guides

Reading your numbers

What BRoller shows, where each number comes from, and which ones are worth changing your work over.

Where the numbers come from

Everything in the analytics view is your own data, read back from your own connected account. BRoller does not estimate, model or infer anything.

Two limits worth knowing. Only your public posts appear, because that is what the video list returns. And there is no watch time, no completion rate and no traffic source breakdown: TikTok does not expose those to applications, so anyone who claims to show them is guessing. For those, use the analytics inside the TikTok app itself.

The numbers that actually mean something

• Comments per thousand views. The most honest signal that a post landed. Views can be bought by the algorithm's mood. Comments cannot.
• Shares per thousand views. Slower to move, but the strongest predictor that a format is worth repeating.
• Follower change on the day of a post. Tells you whether a post brought people in or just entertained the people already there.
• Views, in aggregate only. A single post's view count says almost nothing. The median of your last ten says a lot.

How to use it week to week

1. Sort the last thirty days by comments per thousand views, not by views.
2. Look at the top three. Find the thing they share: a format, a first line pattern, a subject.
3. Build two decks that repeat that thing and one that tests something new.
4. Come back a week later and do it again.

Three posts a week beats one perfect post a month, because you learn four times as fast. The queue view exists for exactly this.

Exporting

Any table in the analytics view can be downloaded as CSV. The export contains only your own account data and carries the snapshot date on every row.